BROADENING Tech Responsibility

This video work was part of the Harvard Business School Digital Initiative’s efforts to engage a technical audience interested in the intersection between tech and society. We spotlight Snap Inc.’s DEI VP Oona King (she’s also a Member of UK Parliament) and share her perspective on DEI in the product space. We’re specifically targeting the machine learning model-building engineers sitting at their desks who have looked up.

ROLE
Creative director, content strategist

RESPONSIBILITIES
Built creative brief, wrote interview questions, directed editing process to shape story, partnered with Snap Inc.’s comms team on filming logistics + reviews, produced article featuring interview, led promo plan