Turning Research INTO Public Good
The University of Southern California’s Public Exchange launched in 2020, but didn’t “go public” until 2024. And the organization had grown significantly since then — more partners, more projects, more people, more impact. It was time to refresh our brand and retell our story. It’s a story of taking organizations from questions to action, guiding projects that lead to solutions people can see, feel, and count on. From city streets to statewide systems, we were creating real change with cutting-edge research.
ROLE
Communications director, creative director
RESPONSIBILITIES
Crafted new mission and messaging, held vision for brand refresh and worked with designer and senior leadership to bring it to life
Creating a better future together
We design smarter systems and solutions to make a real difference in people’s lives—fixing what’s broken and redefining what’s possible.
Building the brand
Make an Impact
Make an Impact
