Partnering for SOCIAL IMPACT
USC Public Exchange has been around since 2020, but didn’t “go public” until 2024. And the org had grown a lot since then — more partners, more projects, more people, more impact. It was time to refresh our brand and tell our story. We were on a mission to design smarter systems and solutions bringing the public and private sectors together to make a real difference in people’s lives — fixing what’s broken and redefining what’s possible.
PROJECT ROLE
Communications director, creative director
RESPONSIBILITIES
Crafted new mission and messaging, held vision for brand refresh and worked with designer and senior leadership to bring it to life
Messaging
Messaging
A New mission statement
We partner with the public and private sectors to help design smarter solutions to the problems that matter most.
A Reworked ‘how we work’
Partnership
We partner with civic, business, and nonprofit leaders whose policymaking, products, and programs tackle urgent social challenges.
Academic Expertise
We assemble diverse research teams across USC and beyond to deliver actionable insights partners can use to sharpen and test solutions.
Project Management
We clear roadblocks so partners and researchers can focus on what they do best, and leverage every opportunity to scale impact.
Know your audience
Know your audience
Visual identity
Visual identity
